The week you want to quit. The 2am dread. Keel gets you through them, still shipping.

Keel is a companion for solo founders. It knows your archetype from the Creator Readiness Assessment, expects the predictable phases of building alone, and nudges you through each one using what you are good at. For 90 days.

$49 USD, one time. Presale.

Join the presale for $49

Checkout is handled by Stripe. Your report and first check-in arrive by December 18, 2026. Full refund guarantee, details below. On Telegram or email at launch. Slack soon. WhatsApp later.

This is a presale. The assessment is live today. Keel, the weekly companion, is being built for presale buyers and delivered by December 18, 2026. It has not yet run for paying customers. If that date slips, you can have your money back.

How it works

Take the 15-minute Creator Assessment.48 questions about how you see, adapt, create and sustain. Use the same email you paid with.
Keel learns your archetype and where you are in the founder cycle.Your result sets the tone. Then Keel asks where you are right now: excitement, doubt, uncertainty, dread, the flat stretch, or wanting to quit.
Keel checks in weekly by email or Telegram, and adapts to your replies through the hard weeks.One focus and one small action a week, for 90 days. Reply in a line and the next check-in follows what you said.

Your bonus: a Founder Map of what to keep, drop and automate, a first-agent guide, and a 7, 30 and 90-day plan. Telegram or email at launch. Slack soon. WhatsApp later. WhatsApp comes later because Meta's business-account approval is slow.

A sample check-in exchange

Example written for this page. Not from a customer. A Catalyst, in week 7.

Keel (Monday): Some weeks the thought of work brings a sinking feeling: the inbox, the unfinished list, the 2am replays. For a Catalyst, the dread often arrives when the exciting part ends and the maintenance begins. This week's one action: do the task you're avoiding for 25 minutes, first thing, then stop. What is it, in a few words?

You: The invoices. Honestly I want to quit some days. Skipped the outreach too.

Keel (next check-in): That sounds like the want-to-quit stretch, so I've moved us there. Wanting to quit doesn't mean you should or shouldn't. This week: write one sentence, "I will decide on [date] based on [measure]". Last week's outreach didn't happen. What got in the way: time, energy, or the task itself?

You may recognize these moments

Week three. The idea that thrilled you last month looks small, and every other idea looks bigger.
2am. You are replaying the launch, the inbox, the thing you keep not doing.
Month three. Nothing is wrong enough to complain about, and nothing excites you either.
The week you want to quit. You are not sure if it is the work, the money, or being alone with it.

Tools and tactics change every few months. These moments don't. That is my bet, and it is why Keel is built around the phases of building alone, not around any tool. The cost of a hard week is rarely the week. It is the weeks of shipping that quietly stop.

What Keel does

Keel expects six phases that solo founders often describe: excitement, doubt, uncertainty, dread, the flat stretch, and wanting to quit. It is not a fixed order and it is not a law, so each week it asks where you are. Then it sends one nudge for that phase, shaped to your archetype: what the phase tends to look like for you, which strength to lean on, and one small action to keep shipping.

Knows how you work

Your four scores and archetype shape the tone and the nudge. A Catalyst and an Architect get different advice for the same week.

Adapts to your replies

Reply in a line. If you say you are flat, the next check-in moves to the flat stretch. If last week's action didn't happen, it asks what got in the way, not why you failed.

Built to keep you shipping

Every check-in ends in one small action, not a to-do list. Reviews at days 30, 60 and 90 show what your replies say about how you really work.

Who this is for

You run a business mostly or entirely on your own and you wear every hat.
You know roughly what you are good at, but the hard weeks are where momentum quietly dies.
You have read the productivity advice and taken the personality tests. The results did not change what happens in week three.
You want a steady nudge, not another dashboard.

Not for: teams (this is built for one person), anyone looking for therapy or mental health care, or anyone who wants a chatbot friend. Keel is a coach for your business.

What the assessment measures

How you seeHow aware you are of your own filters and assumptions.

How you adaptHow fluidly you update when things change.

How you createHow consistently you turn ideas into shipped work.

How you sustainHow honestly you plan around your real capacity.

Based on research by Carol Dweck, Albert Bandura, Mihaly Csikszentmihalyi, Teresa Amabile and others, as cited on the assessment itself. This is a self-reflection tool, not a clinical test.

Who is behind it

I'm Sissi Wang, founder of IdeaMatch. I built the Creator Readiness Assessment and I run this presale through COCOHUB INC.

The honest picture of where it stands: 74 people have completed the assessment so far, and it has been used live with builder groups at Network School and Da Nang Nomad Fest. It is early. Keel has not yet run for paying customers, which is why this is a presale and why the refund guarantee is generous. The idea that solo founding has a predictable emotional cycle is my working view. It is not a research finding, and Keel asks where you actually are instead of assuming.

Your guarantee

Full refund, no questions asked, any time before delivery and for 30 days after your report is delivered. Email sissi@ideamatch.ai and it is done. If delivery is late, refunds are automatic on request.

A coach, not a therapist, and an AI you can see

Keel is a coaching tool for your business. It does not diagnose, treat or give mental health, medical or financial advice, and it does not replace a therapist or a friend.
Keel's messages are written by AI and say so. Sissi is the person behind the product. They never pretend to be her.
If a reply sounds like you are in crisis, automatic messages stop, you get a fixed message with local resources, and a person (Sissi) is alerted. In Canada and the US you can call or text 9-8-8 any time; elsewhere, findahelpline.com lists local lines. Keel does not try to counsel you in that moment.
You can export or delete your data by replying to any message. One-click unsubscribe is in every email, and pause or stop works on Telegram.

Questions

Has Keel been built yet?

The assessment is live and works today. Keel and your report are being built for presale buyers and will be delivered by December 18, 2026. A dry run with sample profiles works; it has not run with paying customers.

Where will the check-ins arrive?

Telegram or email at launch, your choice. Email is always how you get your report. Slack is next. WhatsApp is later, because Meta's business-account approval is slow.

What happens after I pay?

You land on a short page with the assessment link. Take the assessment with the same email you used at checkout. Your report and first Keel check-in arrive by the delivery date.

Is the price going up?

I have not set a post-presale price. $49 is the presale price and the one I plan to keep for launch.

Do I have to keep getting messages for 90 days?

No. Pause or stop with one word, or unsubscribe from any email. Nothing is charged later: this is a one-time $49.

I already took the assessment (or bought the report there). Do I retake it?

Retaking is fine and often useful. It takes 15 minutes. Use the same email as your checkout. The assessment site also sells its own $49 report; this presale is a separate product, so please ask first if you are unsure: sissi@ideamatch.ai.

Who can I contact?

Email sissi@ideamatch.ai. See the terms and privacy notes.

Ready?

Join the presale for $49

Presale runs November 16 to November 29, 2026. One-time payment in USD.